The smartphone has taken hold
According to the Radio Advertising Bureau’s December 14, 2016 “Radio Sales Today” article”
It’s probably about time we stopped referring to that device in our pockets as a “phone,” because it’s become so much more than that. According to the latest Global Mobile Consumer Survey from Deloitte, American consumers are relying on their devices more than ever. According to the survey, 93 percent of smartphone owners check their phones within three hours of waking up every day, and slightly fewer (between 4 percent and 10 percent, depending on demographic) check their phones within an hour of going to bed than within an hour of waking up.
Source: Marketing Daily