Rock 107 WIRX (WIRX-FM/HD St. Joseph)
Mainstream Rock
Programming Website:


ROCK 107 WIRX is a “Mainstream Rock” station, mixing the best rock of 80s and 90s with the best new rock from 2000+ and today.  ROCK 107's moniker of “Everything That Rocks” says just that to the listener; they expect to hear the best music from the past 30 years, as well as more recent and chart-topping rock hits from today, and ROCK 107 always delivers. Core classic rock artists such as Van Halen, Aerosmith and AC/DC can be heard as well as the best new rock from Shinedown, Seether, Godsmack, Metallica, Disturbed and more. 

Mornings are always way more fun when you insert Brock Havens & Hunter Wright from the PLAN B MORNING SHOW into your advertising plan. He's got a rock edge to your favorite popular news, sports and trending stories. Plus, interviews with big ROCK 107 artists, too!

Effective Promotions are a huge part of the ROCK 107 tradition. The station features the Rock 107 “Screamin’ Yellow Hummer,” an original 1997 H1 Hummer, as the official station vehicle since 1998. It is a reputable crowd-pleaser with a big presence anywhere it goes. On-air promotions such as our Summer give-a-ways, Harley rides, golf tournaments, concert tickets and more keep the ROCK 107 listener actively involved and interested in this radio station. 

SUCCESS for advertisers on ROCK 107 is based on the ability to target and deliver high quality content to a very large, interactive, lifestyle-oriented and responsive audience that covets the rock and roll lifestyle. As Mid-West Family Broadcasting’s number one station, ROCK 107 continues the tradition of providing a strong and reputable source for helping increase business and community awareness of everything that encompasses Michigan’s Great Southwest.


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Target Demographics
Ages: 30-49
37% Female; 63% Male 

Berrien County
Portions of Cass County
Van Buren County
Northern Indiana

Personalities & Shows
Brock Havens
Hunter Wright
"HardDrive XL" with Lou Brutus
"HardDrive Weekends"

Fun and effective promotions such as The Screamin' Yellow Hummer, Screamin' Yellow Summer, Harley rides, Poster Calendars and more!