Author: Mid-West Family

Remember our CORE STANDARDS: SERVE THE COMMUNITY THERE IS NO PLACE FOR GOSSIP HERE ENGAGE IN HEALTHY & POSITIVE COMMUNICATION TAKE PERSONAL ACCOUNTABILITY FOR YOUR ACTIONS PRACTICE PUNCTUALITY DRESS APPROPRIATELY FOR SUCCESS IN YOUR DEPARTMENT BE PROFESSIONAL Today, we’re talking …

Core Standards: Positive Communication Read More »

Remember our CORE STANDARDS: SERVE THE COMMUNITY THERE IS NO PLACE FOR GOSSIP HERE ENGAGE IN HEALTHY & POSITIVE COMMUNICATION TAKE PERSONAL ACCOUNTABILITY FOR YOUR ACTIONS PRACTICE PUNCTUALITY DRESS APPROPRIATELY FOR SUCCESS IN YOUR DEPARTMENT BE PROFESSIONAL Today, we’re talking …

Core Standards: No Gossip Read More »

We’re here to serve our community.Ask if what you’re doing serves the community, or just yourself. Listen to this podcast and answer a few questions below (REQUIRED) for the opportunity to win a prize from the manager’s prize closet! Required …

Core Standards: Community Read More »

http://media.blubrry.com/morethanjustradio/p/traffic.libsyn.com/mondaymorningradio/Williams_Deiss.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | Email | Google Podcasts | RSSFrom MondayMorningRadio.com: Tag-Team Genius: The Wizard of Ads, Roy H. Williams, and The Digital Marketer, Ryan Deiss On a special edition of Monday Morning Radio, …

Two Living Legends of Marketing Offer You Actionable Tips for Success Read More »

In 2007, we launched the Digital Media arm of Mid-West Family Broadcasting’s Southwest Michigan stations. And in every one of those years, I’ve encountered a client (or two, or 20) that was completely afraid of doing any digital advertising. Now, …

I’m Afraid of Digital Read More »

From our partners Jacobs Media and Fred Jacobs’ June 1, 2018 Blog Post: There’s so much amazing content on television these days, whether it’s Netflix, Hulu, YouTube, or broadcast TV networks.  The most recent estimate is there are nearly 500 …

From Jacobs Media: Does Radio Make You Happy? Read More »

Yes, radio is indeed growing, even in the era of digital entertainment and on-demand listening. Why? Find out!

Each of our radio stations has a huge digital and radio audience to reach. So we’re making it really easy for YOUR BUSINESS to be the EXCLUSIVE sponsor owning the best parts and placements of: Clickable Banner ads on our …

Introducing the ALL ACCESS Sponsorship Read More »

Published originally from the Radio Advertising Bureau website, titled “Radio: The Strongest, Most Effective & Efficient Medium” Our radio story is compelling and the facts are strong. – Radio has higher reach than all other media options. – Consumers spend …

Radio: The Strongest, Most Effective & Efficient Medium Read More »

From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1 Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options. Read: Radio …

If You Love Numbers: Radio’s Average Weekly Reach Read More »

From Medialife Magazine, December 16, 2015: When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those …

The most-used medium by Millennials? Radio. Read More »

According to the Radio Advertising Bureau’s December 15, 2016 “Radio Sales Today” article: Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV. Nielsen’s inaugural Comparable Metrics Report leveled …

Radio reaches the most Americans each week Read More »

According to the Radio Advertising Bureau’s December 14, 2016 “Radio Sales Today” article” It’s probably about time we stopped referring to that device in our pockets as a “phone,” because it’s become so much more than that. According to the …

The smartphone has taken hold Read More »

Benton Harbor, MI  November 2, 2015:  Mid-West Family Broadcasting (WSJM, Inc.) is purchasing four radio stations serving Northwest Indiana and Southwest Michigan.   The stations will comprise the eighth radio market served by the family of companies known as Mid-West Family …

Mid-West Family Broadcasting to Acquire WSBT Radio Stations Read More »