Why Radio Advertising Works

  • Radio can reach on-the-go consumers!
  • Radio allows you to establish a special relationship with consumers.
  • Radio can cost-effectively break through the lines of media bombardment.
  • Radio’s on-location remote broadcasts are both powerful and profitable.
  • Radio’s unique, specialized formats allow you to target your best prospects.
  • Radio reaches prospects closest to the point of purchase.
  • Radio can bridge the gaps left by other media options.
  • Radio provides unique specialized on-air promotions.
  • Radio is king for establishing top-of-mind-awareness.
  • Radio can influence new markets and prospects.
  • Radio can complement other advertising platforms.
  • Radio’s listenership remains strong, while time spent with other media declines.

Here are more great reasons why radio works:

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Radio: The Strongest, Most Effective & Efficient Medium

Published originally from the Radio Advertising Bureau website, titled “Radio: The Strongest, Most Effective & Efficient Medium” Our radio story is compelling and the facts are strong. – Radio has higher reach than all other media options. – Consumers spend

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Why Radio is a Bigger Factor in the 2016 Campaign

From the Radio Advertising Bureau, December 21, 2015: Who is drawing the attention of political candidates as the medium to effectively deliver their campaign messages? Interestingly the answer is radio and not one of the trendy digital media. Quoting the

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If You Love Numbers: Radio’s Average Weekly Reach

From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1 Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options. Read: Radio

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The most-used medium by Millennials? Radio.

From Medialife Magazine, December 16, 2015: When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those

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Radio reaches the most Americans each week

According to the Radio Advertising Bureau’s December 15, 2016 “Radio Sales Today” article: Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV. Nielsen’s inaugural Comparable Metrics Report leveled

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The smartphone has taken hold

According to the Radio Advertising Bureau’s December 14, 2016 “Radio Sales Today” article” It’s probably about time we stopped referring to that device in our pockets as a “phone,” because it’s become so much more than that. According to the

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Out and About

The ROCK 107 WIRX Screamin' Yellow Hummer is always prowling the streets of Southwest Michigan. Today, the kids at the Benton Harbor Boys & Girls Club got to take a look inside!

Testimonials

"I am very glad that we've done the branding and the jingle. Both of those things have really worked well for us. We keep getting compliments, we keep getting new patients from it, so I think it's been great."

Dr. Kelly Pater-Hearn
Care Dentistry
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