Why Radio Advertising Works

  • Radio can reach on-the-go consumers!
  • Radio allows you to establish a special relationship with consumers.
  • Radio can cost-effectively break through the lines of media bombardment.
  • Radio’s on-location remote broadcasts are both powerful and profitable.
  • Radio’s unique, specialized formats allow you to target your best prospects.
  • Radio reaches prospects closest to the point of purchase.
  • Radio can bridge the gaps left by other media options.
  • Radio provides unique specialized on-air promotions.
  • Radio is king for establishing top-of-mind-awareness.
  • Radio can influence new markets and prospects.
  • Radio can complement other advertising platforms.
  • Radio’s listenership remains strong, while time spent with other media declines.

Here are more great reasons why radio works:

Recapping a Successful 2016 Promotional Season

In 2016, Mid-West Family Broadcasting was everywhere! Our stations, ROCK 107 WIRX, News/Talk 94.9 WSJM, 98.3 The Coast, WSJM Sports, 97.5 Y-Country and 103.7 COSY-FM held a lot of successful events that YOU can be part of in 2017! Just

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Millenial Myths and Realities

Millennial Myths and Realities from westwoodone

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AM/FM RADIO: THE CENTERPIECE OF AMERICAN AUDIO

Audio is hotter than ever. Podcasting is surging. On demand audio is on the rise. The Westwood One Insights team takes an in-depth look at the audio landscape and how Americans listen today. Here are the key findings from Edison

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Smooth Jazz at Sunset 2016 Welcomes Mindi Abair

14th Annual Smooth Jazz at Sunset Concert featuring Mindi Abair! Tickets on Sale – Friday April 1st! Mindi Abair, saxophonist, will headline the 14th annual Smooth Jazz at Sunset concert in conjunction with the Krasl Art Fair on the Bluff

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Brand-Aid

MAKE YOUR ADVERTISING 3X MORE EFFECTIVE! •Would you like to increase the effectiveness of your advertising? •Want to learn how national advertisers make their ads really stick? •What’s the best method of building Top-of-Mind-Awareness? •Could your advertising have better continuity

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Event: INNdulgence!

PRESS RELEASE 98.3 The Coast & INN at Harbor Shores Presents… INNdulgence; The Ultimate Ladies Night Out! On Saturday, March 12th, from 7p-11p, INNdulgence is debuting and taking over the Inn at Harbor Shores! It’s the ultimate 21+ Ladies Night!

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Radio: The Strongest, Most Effective & Efficient Medium

Published originally from the Radio Advertising Bureau website, titled “Radio: The Strongest, Most Effective & Efficient Medium” Our radio story is compelling and the facts are strong. – Radio has higher reach than all other media options. – Consumers spend

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Why Radio is a Bigger Factor in the 2016 Campaign

From the Radio Advertising Bureau, December 21, 2015: Who is drawing the attention of political candidates as the medium to effectively deliver their campaign messages? Interestingly the answer is radio and not one of the trendy digital media. Quoting the

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If You Love Numbers: Radio’s Average Weekly Reach

From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1 Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options. Read: Radio

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The most-used medium by Millennials? Radio.

From Medialife Magazine, December 16, 2015: When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those

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Radio reaches the most Americans each week

According to the Radio Advertising Bureau’s December 15, 2016 “Radio Sales Today” article: Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV. Nielsen’s inaugural Comparable Metrics Report leveled

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The smartphone has taken hold

According to the Radio Advertising Bureau’s December 14, 2016 “Radio Sales Today” article” It’s probably about time we stopped referring to that device in our pockets as a “phone,” because it’s become so much more than that. According to the

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