Mid-West Family Broadcasting

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Rock 107 WIRX


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Target Demographics

Ages: 30-49

37% Female; 63% Male



Berrien County

Portions of Cass County

Van Buren County

Northern Indiana


Personalities & Shows

Hunter Wright, middays

Jellybean, afternoons

Re Duvernay, weekends

"Sixx Sense" with Nikki Sixx

"HardDrive XL" with Lou Brutus


"House of Hair"

"Racing Rocks!"
"HardDrive Weekends"



Fun and effective promotions such as The Screamin' Yellow Hummer, & Screamin' Yellow Summer, Harley rides, Nascar Giveaways, Poster Calendars and more!



Rock 107 WIRXRock 107 WIRX (WIRX-FM/HD St. Joseph)

Mainstream Rock

"Everything That Rocks"


Programming Website: www.wirx.com


ROCK 107 WIRX is a “Mainstream Rock” station, mixing the best classic rock with the best new rock.  ROCK 107's moniker of “Everything That Rocks” says just that to the listener; they expect to hear the best from the many eras of classic rock, as well as more recent and chart-topping rock hits from today, and ROCK 107 always delivers. Core classic rock artists such as Van Halen, Aerosmith and AC/DC can be heard as well as the best new rock from Shinedown, Seether, Godsmack, Metallica, Disturbed and more. 


The Eastlan Independent Ratings System indicates ROCK 107 WIRX has the most listeners of all radio stations in all of Michigan’s Great Southwest. In addition to being number one, ROCK 107 features a live and local morning show and Everything That Rocks!


Effective Promotions are a huge part of the ROCK 107 tradition. The station features the Rock 107 “Screamin’ Yellow Hummer,” an original 1997 H1 Hummer, as the official station vehicle since 1998. It is a reputable crowd-pleaser with a big presence anywhere it goes. On-air promotions such as our Summer give-a-ways, Harley rides, golf tournaments, concert tickets and more keep the ROCK 107 listener actively involved and interested in this radio station. 


SUCCESS for advertisers on ROCK 107 is based on the ability to target and deliver high quality content to a very large, interactive, lifestyle-oriented and responsive audience that covets the rock and roll lifestyle. As Mid-West Family Broadcasting’s number one station, ROCK 107 continues the tradition of providing a strong and reputable source for helping increase business and community awareness of everything that encompasses Michigan’s Great Southwest.


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