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12 Causes of Advertising Failure

5 Radio Advertising Myths

Advertising Frequently Asked Questions

Glossary of Radio Terms

Jack Trout Interview

Speakers, Seminars & Workshops

Out and About

Paul Layendecker from COSY-FM speaks with SMCAA officials asking for Personal Care items during 2015's Project Personal Care drive at Village Market-Value Drugs in South Haven.


"We started cleaning the stations, and we heard all the commercials, and we thought that would be a great fit for us too, so we ended up doing commercials. Immediately, our profit went up. We were booked like crazy. Some of our concerns were the cost, but the benefits way outweigh the cost. If you're considering advertising with a radio station, definitely do it. You can't go wrong."

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2015 Platinum Stake Award Winner - Cornerstone Chamber of Commerce