Radio: The Strongest, Most Effective & Efficient Medium

Published originally from the Radio Advertising Bureau website, titled “Radio: The Strongest, Most Effective & Efficient Medium”

Our radio story is compelling and the facts are strong.
– Radio has higher reach than all other media options.
– Consumers spend more hours each day with radio than with digital.
– Radio increases TV tune-in.
– Radio is the #1 place that people learn about new music.
– Radio connects listeners with their local area.
– Radio listeners stay put through commercials, 20% more than those watching television.

Link to article: http://www.rab.com/secure/aod/viewArticle.cfm?id=13648&section=research