Promotions & Events

Your company’s brand is not just a logo or a jingle. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A great opportunity to influence the consumer’s brand perception of your business is a strong promotion or event sponsorship. You can utilize promotions to:

  • Drive traffic
  • Generate short term incremental sales
  • Enhance brand awareness and recognition
  • Create community goodwill
  • Create employee buy in and ownership of the brand
  • Gain market share from competitors

Some of the promotions and events The Radio Stations produce that you can be a part of include:

  • Light Up the Lake (South Haven Fireworks)   
  • Family 4th on the Sunset Coast (St. Joe Fireworks)    
  • Y Country Summer Jam
  • The Coast Smooth Jazz at Sunset
  • Y Country St. Jude’s Radiothon
  • Y Country Stuff a Truck  
  • WIRX Summer Giveaway
  • WIRX Harleys Ride
  • Wedding World
  • WIRX Calendar
  • And many more… 

Give us a call.

Let’s talk about how you can get involved!

Bob Bucholtz
General Sales Manager
(269) 925-1111

Out and About

Paul Layendecker from COSY-FM speaks with SMCAA officials asking for Personal Care items during 2015's Project Personal Care drive at Village Market-Value Drugs in South Haven.


"Our experience has been a very positive one, because we have continued to receive more and more from people saying that they've heard us on the radio. We've done  a number of other things in an effort to brand our name and getting our name out into the community. A big part of that has been the advertisements that we've been doing on the radio, so I would highly recommend that."

Tom Austin
Austin Tax & Financial
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2015 Platinum Stake Award Winner - Cornerstone Chamber of Commerce