Promotions & Events

Your company’s brand is not just a logo or a jingle. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A great opportunity to influence the consumer’s brand perception of your business is a strong promotion or event sponsorship. You can utilize promotions to:

  • Drive traffic
  • Generate short term incremental sales
  • Enhance brand awareness and recognition
  • Create community goodwill
  • Create employee buy in and ownership of the brand
  • Gain market share from competitors

Some of the promotions and events The Radio Stations produce that you can be a part of include:

  • Light Up the Lake (South Haven Fireworks)   
  • Family 4th on the Sunset Coast (St. Joe Fireworks)    
  • Y Country Summer Jam
  • The Coast Smooth Jazz at Sunset
  • Y Country St. Jude’s Radiothon
  • Y Country Stuff a Truck  
  • WIRX Summer Giveaway
  • WIRX Harleys Ride
  • Wedding World
  • WIRX Calendar
  • And many more… 

Give us a call.

Let’s talk about how you can get involved!

Bob Bucholtz
General Sales Manager
(269) 925-1111

Out and About

Brad Allen (right) from 97.5 Y-Country broadcasting live at Barbott Farms with Andy Barbott during "Corn Maze" season.


"I have worked for WSJM, Inc. since the summer of 1985. As cliché as it may sound, I’ve always felt like a family member, not an employee. Through Midwest Family’s philosophy, I’ve grown professionally and personally. Our involvement in the community is why I love coming to work each day."

Phil McDonald
Sports Director - Sports Radio 1400 WSJM
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2015 Platinum Stake Award Winner - Cornerstone Chamber of Commerce