Mid-West Family Broadcasting - Southwest Michigan / South Bend

Recapping a Successful 2016 Promotional Season

In 2016, Mid-West Family Broadcasting was everywhere! Our stations, ROCK 107 WIRX, News/Talk 94.9 WSJM, 98.3 The Coast, WSJM Sports, 97.5 Y-Country and 103.7 COSY-FM held a lot of successful events that YOU can be part of in 2017! Just contact your sales representative, or give us a call at 269-925-1111 or www.theradiostations.com

New Country 99.9 WHFB-FM to Become LIVE 99.9 October 11

From MoodyontheMarket.com:

For years, the call letters WHFB were synonymous with local radio in Michigan’s Great Southwest. Originally owned and operated by the family that also owned and operated the Benton Harbor News Palladium and the St. Joseph Herald-Press, forerunners to the current day Herald-PalladiumNewspaper, the radio station was sold long ago to broadcasters in Northern Indiana and eventually came to be known as New Country 99-9. Well, effective immediately, the WHFB call letters have been retired, and next week the station itself will shift to an entirely new format.

Midwest Family Broadcasting, South Bend is announcing today a new radio station kicking off at noon next Tuesday, October 11, 2016. The new station is called LIVE 99.9 and will play a Top 40 format of the newest music from the hottest artists.

LIVE 99.9 takes over the frequency of the former New Country 99-9, and, as noted, the WHFB call letters slip into history. The new call letters for LIVE 99.9 are WQLQ.

The new LIVE 99.9 will feature the songs of Rihanna, Drake, Ariana Grande and many more current artists. A live morning show, Brooke & Jubal, will consume the morning hours from 5a-9a, with an all music format following for the balance of the workday, and then, a live DJ, Shady Live, takes over from 6 until 11pm.

In addition to being active in the community, Midwest family leaders tell us the station will be extremely active on social media and will engage listeners using Snapchat, Instagram, Twitter and Facebook. An aggressive marketing campaign will be used to inform the community of the new LIVE 99.9.

Jim Roberts is General Manager of the South Bend Stations for Midwest Family Broadcasting. He says, “This is the first true format change we’ve done with any of our stations since we first started working with WHFB in 1999. That’s over 17 years!” He adds, “We’re extremely excited about this new, young station and encourage people to tune in next week.”

Roberts points out that there is currently no radio station like this in the market.  From Benton Harbor to South Bend, the entire area has no true CHR radio station. That makes it exciting for Roberts and his crew because industry research shows that millennials use radio more than any other age group and there are very few radio stations in this area targeted to millennials.

Roberts says, “LIVE is more than great music. Our morning show will be the Marconi award winning Brooke & Jubal show, and they are topical and funny.” He adds, “We will also have the ‘LIVE’ interactive night show with ‘Shady’ and you’ll be able to connect with us on Facebook, Twitter, Instagram and Snapchat.”

Bill Gamble is Program Director for Live 99.9. He wants everyone to know, “LIVE 99.9 is the onlystation in the area that plays ‘all the hits.’  We’re thrilled that LIVE 99.9 is, in fact, live.”

For General Manager Roberts and his team as well as the audience, it should be great. He notes, “there was clearly a hole in the market. No radio station in the region is a ‘true Top 40’ station right now, so it’s an obvious choice for us.”

Make plans now to tune in to LIVE 99.9 Tuesday morning to find out for yourself. For die-hard country music fans, you will not be lost in the ether, as the station has already begun the promotional push to invite you to down a couple of notches to 97.5 Y-Country Radio so you don’t miss a beat.

Read the article at our sister publication: http://www.moodyonthemarket.com/pages/22900344.php?contentType=4&contentId=18967514

Millenial Myths and Realities


Audio is hotter than ever. Podcasting is surging. On demand audio is on the rise. The Westwood One Insights team takes an in-depth look at the audio landscape and how Americans listen today.

Here are the key findings from Edison Research’s Q1 2016 “Share of Ear” study:

  • Despite advertiser perceptions, AM/FM radio is the king of all audio. AM/FM radio’s 52% share is 9 times bigger than Pandora and 17 times bigger than Spotify.
  • Pandora stalls, Spotify grows. For the first time ever, Spotify beats Pandora among 18-24 Millennials. No wonder FMR Capital Markets analyst Barton Crockett concludes, “Pandora pioneered something really interesting, really special with their free ad-based streaming music…(but now) the early adopters are moving to on-demand, and mainstream America is still in love with AM/FM radio.”
  • Time spent with streaming grows at the expense of owned music, not AM/FM radio.  Americans are now renting their music versus buying. The growth of on-demand platforms like YouTube and Spotify means less time for the music people purchase.
  • SirusXM’s audience to their ad-supported channels is a microscopic one share.  SiriusXM’s share of time spent to their commercial free channels is five times bigger than their ad-supported share.
  • Podcasting resonates with Millennials.  Among 18-34’s, podcasting has an impressive 5 share of audio time spent.

by Insights @ Westwood One | May 31, 2016


Smooth Jazz at Sunset 2016 Welcomes Mindi Abair


14th Annual Smooth Jazz at Sunset Concert featuring Mindi Abair!
Tickets on Sale – Friday April 1st!

mindiMindi Abair, saxophonist, will headline the 14th annual Smooth Jazz at Sunset concert in conjunction with the Krasl Art Fair on the Bluff on the evening of Saturday, July 9th. A limited number of reserved seats priced at $30 in advance, $35 day of show will be available beginning Friday, April 1st, as well as general admission seating, $25 in advance, $30 day of show, where concert-goers are encouraged to bring their own lawn chairs to enjoy the show. Tickets will be available at the Coast Studios at 580 E. Napier Ave. in Benton Harbor and online at www.smoothjazzatsunset.com .  98.3 The Coast will present this concert event at the Shadowland Pavilion on St. Joseph’s Silver Beach.  The concert is an artistic and cultural partnership between the Krasl Art Fair and 98.3 the Coast.

In a career that spans seven solo albums and countless collaborations in the studio and live on stage, Mindi Abair has made her mark as one of the most recognizable saxophonists in the US. You may know her as the saxophonist on American Idol, or the only saxophonist to tour with rock legends Aerosmith since 1973.  You may have seen her on stage with Bruce Springsteen for a historic night at the Beacon Theater, or tuned in as she joined Paul Shaffer and the CBS Orchestra on the Late Show with David Letterman, or caught her appearance at The Grand Ole Opry. This powerhouse saxophonist/vocalist has made scores of friends along the way and earned the respect of top-shelf artists representing just about every genre of music.

Her solo work has garnered ten #1 radio hits, 6 top 5 spots and 2 #1 spots on the Billboard Contemporary Jazz album chart.  Abair received a 2014 GRAMMY® nomination in the Best Pop Instrumental Album category for Summer Horns, a #1 recording with her friends Dave Koz, Gerald Albright and Richard Elliot, and more recently received a 2015 GRAMMY® nomination for Best Contemporary Instrumental Album for her solo cd Wild Heart.

The Smooth Jazz at Sunset concert is sponsored by Tabor Hill Winery & Restaurant, and in part by Chemical Bank, Signature Automotive Group, Bud Distributing, Distinguished Stone Works, Best Way Disposal, Van’s Medical Equipment at Lakeland, Linear Electric and Krenek Van & RV Center. Listen to 98.3 the Coast or log on to www.smoothjazzatsunset.com for more details on this upcoming concert.



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11637 M-140 in South Haven
Session #1….1:15pm-2:45pm
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Hilton Garden Inn
Mall Drive in Benton Harbor
Session #1…8:00am-9:30am
Session #2….10:30am-Noon
Session #3….1:00pm-2:30pm
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    RSVP NEEDED! Please contact your Sales Representative or call Alex Harrison                      @ (269)-925-1111 or email alexh@wirx.com

BRAND-AID Marketing Workshop

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Radio: The Strongest, Most Effective & Efficient Medium

Published originally from the Radio Advertising Bureau website, titled “Radio: The Strongest, Most Effective & Efficient Medium”

Our radio story is compelling and the facts are strong.
– Radio has higher reach than all other media options.
– Consumers spend more hours each day with radio than with digital.
– Radio increases TV tune-in.
– Radio is the #1 place that people learn about new music.
– Radio connects listeners with their local area.
– Radio listeners stay put through commercials, 20% more than those watching television.

Link to article: http://www.rab.com/secure/aod/viewArticle.cfm?id=13648&section=research

Why Radio is a Bigger Factor in the 2016 Campaign

From the Radio Advertising Bureau, December 21, 2015:

Who is drawing the attention of political candidates as the medium to effectively deliver their campaign messages? Interestingly the answer is radio and not one of the trendy digital media. Quoting the latest reach and audience figures, media consultant Holland Cooke shared insights with Ed Schultz, of The Ed Show, as well as discussing radio’s ability to target and influence voters.

There is potential for a “radio air war,” stated Cooke, “not just on the presidential level but on all levels is a likelihood.” Cooke went on to explain that music as well as news talk stations excel at reaching voters. While formats cannot clearly define the party they reach, conservatives are more likely to tune into news talk formats than democrats. In addition, radio isn’t experiencing the “cord-cutting” that broadcast TV is experiencing. Consumers today have hundreds of video options, making it difficult to reach viewers and costly for campaigns. “One number that jumped out at me was that 100 million adults who do not watch local TV weekday news are reached by radio,” commented Schultz. “If I’m running a campaign, I’d want to see a state by state breakdown on that.” Schultz goes on to mention that the SuperPAC that supports Ted Cruz spent a substantial amount on radio ads in Iowa and now Cruz leads in Iowa. “If this is where the audience is, if this is where you get people’s attention, it’s going to be a big play for small market radio.”

Source: RAB, 2015. Link

If You Love Numbers: Radio’s Average Weekly Reach

From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1

Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options.

Read: Radio reaches 90.8% of Persons 12 and older each week.

Average Weekly Reach: Persons
Persons 12+ 90.8%
Persons 12-17 87.4%
Persons 18+ 91.1%
Persons 18-24 88.9%
Persons 18-34 90.5%
Persons 18-49 91.9%
Persons 25-54 93.1%
Persons 55+ 89.1%
Persons 35-64 93.5%
Persons 65+ 85.9%
Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
Total U.S. 12+ Listening Audience
Persons 12 and older 244,185,000
Source: RADAR ® 127, December 2015 (C) Copyright Nielsen Audio(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
Radio’s Weekly Reach
Men 12+ 90.7%
Men 12-17 84.9%
Men 18+ 91.4%
Men 18-24 87.1%
Men 18-34 89.3%
Men 18-49 91.2%
Men 25-54 92.8%
Men 55+ 90.8%
Men 35-64 93.8%
Men 65+ 88.0%
Women 12+ 90.8%
Women 12-17 90.0%
Women 18+ 90.9%
Women 18-24 90.7%
Women 18-34 91.8%
Women 18-49 92.7%
Women 25-54 93.5%
Women 55+ 87.6%
Women 35-64 93.2%
Women 65+ 84.2%
Source: RADAR ® 127, December 2015 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)

The most-used medium by Millennials? Radio.

From Medialife Magazine, December 16, 2015:

When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop.

Or maybe one of those cool connected TV devices, such as the Amazon Fire TV Stick or Google Chromecast, or a PlayStation.

You probably don’t think of radio when you think of these young people. But probably you should.

A new report from Nielsen finds radio has a wider reach each week among adults 18-34 than any other medium.

The data comes from the measurement company’s first-ever Comparable Metrics Report, which aims to make apples-to-apples comparisons between different media for a better picture of what people are consuming.

It finds that, among 18-34s, 91 percent use terrestrial radio each week.

That’s more even than smartphones, at 82 percent, TV connected devices, at 49 percent, and tablets, at 33 percent.

It’s also well ahead of TV, at 76 percent.

The Nielsen study looked at other demographics as well, including people 35-49 and over 50. For all adults and adults 35-49, radio’s weekly reach trumped all other media, though radio and TV were equal at 91 percent among those over 50.

Why does traditional radio continue to resonate with young people, at a time when they have so many options?

Nielsen says in part it’s because the medium has established itself so effectively as the place to find new music, which young people have always been drawn to.

A Nielsen survey earlier this year found 59 percent of Millennials and younger said they use radio to discovery new music, ahead of even streaming services such as Spotify.

“In many ways radio has been doing this all along – serving up new music, curated by people who love the craft, with a local flavor and all for free. And now, in today’s digital, on-demand age, the virtues of that experience are paying off for radio,” says a Nielsen spokesperson who talked to Media Life.

The report did find that 18-34s spend the most overall time each week with TV, at 19 hours and 33 minutes, and smartphones are second at 11 hours and 26 minutes.

Radio’s not far behind smartphones, though, at 10 hours and 59 minutes. And in all other demos, radio ranks second to TV.

Across all adult demos, Nielsen says, radio accounts for 20 percent of time spent with media, though it commands only 8.2 percent of total U.S. ad dollars.

Radio reaches the most Americans each week

According to the Radio Advertising Bureau’s December 15, 2016 “Radio Sales Today” article:

Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV. Nielsen’s inaugural Comparable Metrics Report leveled the playing field and showed that radio has the highest weekly reach across all age groups, as more than 90 percent of all adults listen each week. Results from the study showed that adults still spend the most time with TV, with radio coming in second place across almost all groups followed by smartphones, PCs, TV-connected devices and then tablets.

Source: Nielsen

View or Download: http://www.nielsen.com/us/en/insights/news/2015/apples-to-apples-radio-reaches-the-most-americans.html

Project Personal Care on COSY-FM a Big Success

From WSJM.com, December 14, 2015:

SuperHits COSY Radio’s first ever Project Personal Care collection drive is being called a success. COSY’s Paul Layendecker says the effort was launched to help the Southwest Michigan Community Action Agency collect things many people might now think to donate this time of year — hygiene items.

“I know the SMCAA was very thankful,” Layendecker told WSJM. “I know it will help a lot of people, not just now but in the months to come because we got so many personal care items. It just feels good to do something for the community.”

The first ever Project Personal Care, held outside of the Village Market in South Haven Thursday and Friday, collected ten carts full of items. Volunteers also sold  more than 50 pre-stuffed bags of items, and raised more than 400 dollars. Layendecker says they’ll do it again next year.

The Southwest Michigan Community Action Agency and SuperHits 103.7 COSY FM are teaming up for the inaugural Project Personal Care. WSJM’s Ray Gustafson was there.

Watch Here:

The smartphone has taken hold

According to the Radio Advertising Bureau’s December 14, 2016 “Radio Sales Today” article”

It’s probably about time we stopped referring to that device in our pockets as a “phone,” because it’s become so much more than that. According to the latest Global Mobile Consumer Survey from Deloitte, American consumers are relying on their devices more than ever. According to the survey, 93 percent of smartphone owners check their phones within three hours of waking up every day, and slightly fewer (between 4 percent and 10 percent, depending on demographic) check their phones within an hour of going to bed than within an hour of waking up.

Source: Marketing Daily

View or Download: http://www.mediapost.com/publications/article/264335/the-smartphone-has-taken-hold.html

Record Year for Y-Country Food Drive

From MoodyOnTheMarket.com, November 11, 2015:

16929594She burst onto the scene less than a year ago as the new Mid-Day Air Personality on Y-Country Radio at 97.5 on your radio dial in Michigan’s Great Southwest. Last last month she finished solidly in second place as the Reader’s Choice for Favorite Radio Personality in The Herald-Palladium reader’s poll, and shortly thereafter earned a promotion to the role of Promotions Director for all of the Mid-West Family Broadcasting team in the area. Now, Lindsay Kay is riding high on a massive wave of public support for the 19th Annual Y-Country “Stuff A Truck” Food Drive, setting a new record.

She didn’t do it alone, as Morning Man Mark Durocher, the perennially popular Paul Layendecker, afternoon man Brad Allen and others teamed up for the Herculean effort.  They all worked hard and struck a considerable chord in the hearts of dozens of generous listeners. Then, too, the multiple sponsors including the headquarters collection point of Roger’s Foodland pitched in dramatically…and the combined effort ranks this 19th performance as the best year to date for the campaign to collect money and non-perishable foods for the Southwest Michigan Community Action Agency.

The week-long effort produced fully 11 truckloads of food for the non-profit agency, and perhaps more importantly more than $10,250.00 in cash which the agency will have at its disposal to leverage into multiple truck loads more of food products for the less fortunate in our midst.

The Southwest Michigan Community Action Agency, in turn, distributes the food to families in need at no charge whatsoever. All of the donations, both food and money, captured in the week-long campaign at Roger’s on Hollywood Road in Royalton Township, will remain in Southwest Michigan. In fact, the Stuff-A-Truck drive annually provides 75-percent of the food used by the agency each in the organization’s food pantries.

Lindsay Kay was ecstatic with the results, saying, “I am so proud of the people that live in our community who listened to their radio and felt passionate enough about the cause to come down and contribute.” She added, “It warms my heart to know my listeners are willing to help out others in need, especially before the holiday season. I can’t thank them enough for making this Stuff-A-Truck the biggest year ever!”

Incidentally, even in the midst of the full-court press to collect the resources necessary to support the food drive, Lindsay was also orchestrating a hugely successful Kid’s Christmas Carnival from Mid-West Family Broadcasting conducted Saturday at Lake Michigan College in Benton Harbor in the middle of the first major snowfall of the season, with tremendous crowds of eager families and children kicking off the holiday season.

In the photo accompanying this story on Moody on the Market.com, Lindsay is shown on the left during a live broadcast from Roger’s along with Yvonne (center) and Kim (right) from the Southwest Michigan Community Action Agency.

Mid-West Family Broadcasting to Acquire WSBT Radio Stations

Benton Harbor, MI  November 2, 2015:  Mid-West Family Broadcasting (WSJM, Inc.) is purchasing four radio stations serving Northwest Indiana and Southwest Michigan.   The stations will comprise the eighth radio market served by the family of companies known as Mid-West Family Broadcasting in Wisconsin, Illinois, Missouri, Michigan, and now Indiana.

Mid-West Family will welcome these stations:

Sunny 101.5 WNSN                                    Z94.3 WZOC

New Country 99.9 WHFB FM                WSBT AM 960 & 96.1 FM

The four stations are being acquired from Schurz Communications/WSBT, Inc. as a product of its sale of the Schurz Television station group to Gray Television.   Gray has elected not to retain the radio stations it would have acquired in South Bend and Lafayette, IN and Rapid City, South Dakota.  Other radio broadcasters in the region purchased the Lafayette and Rapid City radio stations.

The South Bend based stations will continue to operate from the Schurz Communications building on East Douglas Road in Mishawaka.   They will function as a new operating unit of WSJM, Inc., reporting to Mid-West Family Broadcasting management in Benton Harbor:   Vice President/General Manager Dave Doetsch, who assumes the role of Chief Operating Officer, and President Gayle Olson.

Olson said, “We are thrilled to add the Schurz stations to our group.   The Schurz commitment to listeners, clients and the community over 90+ years is legendary.   And we will work hard to continue that tradition of service.   We’ve been successful for 57 years in Southwest Michigan and believe we can build on that success in South Bend.”

Doetsch commented, “This new alignment will be very beneficial for both operations… a unification of solid radio talent in both buildings who get to create great ‘live and local’ radio.”

As with all broadcast ownership transfers, the transaction is subject to approval by the Federal Communications Commission.   That is expected to take 45 to 60 days.   Schurz will continue to operate the stations prior to closing of the transaction.

Midwest Family Broadcasting/WSJM, Inc. operates six stations in Southwest Michigan:

WSJM FM 94.9  “The News & Talk of Michigan’s Great Southwest”

Rock 107 WIRX  “Everything That Rocks”

97.5 Y-Country WYTZ   “20 In A Row Country”

98.3 The Coast WCXT  “Today’s Best Mix”

SuperHits 103.7 COSY FM  WCSY

SportsRadio 1400  WSJM AM

Mid-West Family Broadcasting companies own stations in Madison, WI; La Crosse, WI; Eau Claire, WI; Rockford, IL; Springfield, IL; Springfield, MO and Southwest Michigan.