Promotions & Events

Your company’s brand is not just a logo or a jingle. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A great opportunity to influence the consumer’s brand perception of your business is a strong promotion or event sponsorship. You can utilize promotions to:

  • Drive traffic
  • Generate short term incremental sales
  • Enhance brand awareness and recognition
  • Create community goodwill
  • Create employee buy in and ownership of the brand
  • Gain market share from competitors

Some of the promotions and events The Radio Stations produce that you can be a part of include:

  • Light Up the Lake (South Haven Fireworks)   
  • Family 4th on the Sunset Coast (St. Joe Fireworks)    
  • Y Country Summer Jam
  • The Coast Smooth Jazz at Sunset
  • Y Country St. Jude’s Radiothon
  • Y Country Stuff a Truck  
  • WIRX Summer Giveaway
  • WIRX Harleys Ride
  • Wedding World
  • WIRX Calendar
  • And many more… 

Give us a call.

Let’s talk about how you can get involved!

Bob Bucholtz
General Sales Manager
(269) 925-1111

Out and About

South Haven Rams High School Football is broadcast each season on 103.7 COSY-FM.


"I am very glad that we've done the branding and the jingle. Both of those things have really worked well for us. We keep getting compliments, we keep getting new patients from it, so I think it's been great."

Dr. Kelly Pater-Hearn
Care Dentistry
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2015 Platinum Stake Award Winner - Cornerstone Chamber of Commerce