News & Sports Sponsorships

Each of our stations at Mid-West Family Broadcasting brings you the very best in up to the minute local, national and regional news from the WSJM local news staff, ABC Radio and the Associated Press.

News Sponsorships
News Sponsorships are a great way to:

  • Create instant credibility for your business due to the fact that there is inherent credibility in the environment of the news itself.
  • Create better advertiser message retention because of greater listener attention.
  • Create brand awareness with less frequency.
  • Create competitive product category separation for you and your business.

Sports Sponsorships
Sports Sponsorships are an excellent way to gain market share and create community goodwill and spirit! You can choose to be a part of:

  • Friday Night Fever – High School Football
  • High School Football Booster Club 
  • High School Basketball Booster Club
  • Student Athlete of the Week
  • Super Sports Club – Football & Basketball
  • Big Ten Sports Booster – Football & Basketball coverage for U of M and MSU
  • Detroit Lions Football
  • Detroit Tigers Baseball


Give us a call.

Let us help you plan a custom Sponsorship Program specifically for your business goals.

Bob Bucholtz
General Sales Manager
(269) 925-1111

Out and About

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98.3 The Coast's "Deck Your Desk" brightened the holidays!


"For someone considering going with Mid-West Family Broadcasting for advertisement, I would say give it a shot. I’ve done paper ads, some movie theater ads, stuff like that and the feedback is far less. More people listen to radio than anything else. You get people to hear you, and that’s not to mention all of your friends and family saying, 'I heard you on the radio'."

Jake Scott
Digital Vapor Den
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2015 Platinum Stake Award Winner - Cornerstone Chamber of Commerce