Creative Services

Like any advertising medium, there’s a “right” way to do radio and a “wrong” way.  The right way is to craft commercials that motivate listeners to take action. The wrong way is to let a clever idea hijack the process and sacrifice results for creativity.

Mid-West Family Broadcasting uses a time-tested, proven process to uncover opportunity within a business, and then write and produce our radio commercials.

Each idea we present will grab the listener’s attention, present the most compelling benefit(s), present an irresistible offer and then rally the consumer with an urgent call to action.

That may sound like a strict recipe for boring radio commercials. And truth be told, our commercials are more likely to deliver substance than flash.  But for all the bells and whistles and crazy sound effects you could cram into a radio commercial, the only sound that truly matters is the ringing of the cash register.


Give us a call.

Let’s talk about your needs and how we might be able to help you with your goals.

Bob Bucholtz
General Sales Manager
(269) 925-1111

Production Staff
Zack East
Paul Layendecker
Phil McDonald
Dave Wolf
Shawn “Jellybean” McDonough
Jonny Reinhardt

Also available for voiceovers…
Bob Bucholtz
John Jay
Brenda Layne
Sarah Matthews
Mandy McDonald
Pat Moody
Spencer Rivers
Denise Bohn
Steph Williams
Shelley Morgan
Mark Durocher
Dave Doetsch
Re DuVernay
Lindsay Kay


Out and About

Kids Christmas Carnival is always a big hit with the little ones (both human and K-9).


"We started cleaning the stations, and we heard all the commercials, and we thought that would be a great fit for us too, so we ended up doing commercials. Immediately, our profit went up. We were booked like crazy. Some of our concerns were the cost, but the benefits way outweigh the cost. If you're considering advertising with a radio station, definitely do it. You can't go wrong."

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2015 Platinum Stake Award Winner - Cornerstone Chamber of Commerce