Creative Services

Like any advertising medium, there’s a “right” way to do radio and a “wrong” way.  The right way is to craft commercials that motivate listeners to take action. The wrong way is to let a clever idea hijack the process and sacrifice results for creativity.

Mid-West Family Broadcasting uses a time-tested, proven process to uncover opportunity within a business, and then write and produce our radio commercials.

Each idea we present will grab the listener’s attention, present the most compelling benefit(s), present an irresistible offer and then rally the consumer with an urgent call to action.

That may sound like a strict recipe for boring radio commercials. And truth be told, our commercials are more likely to deliver substance than flash.  But for all the bells and whistles and crazy sound effects you could cram into a radio commercial, the only sound that truly matters is the ringing of the cash register.


Give us a call.

Let’s talk about your needs and how we might be able to help you with your goals.

Bob Bucholtz
General Sales Manager
(269) 925-1111

Production Staff
Zack East
Paul Layendecker
Phil McDonald
Dave Wolf
Shawn “Jellybean” McDonough
Jonny Reinhardt

Also available for voiceovers…
Bob Bucholtz
John Jay
Brenda Layne
Sarah Matthews
Mandy McDonald
Pat Moody
Spencer Rivers
Denise Bohn
Steph Williams
Shelley Morgan
Mark Durocher
Dave Doetsch
Re DuVernay
Lindsay Kay


Out and About

The 2015 Stuff a Truck Food-raiser at Roger's Foodland was a resounding success!


"We have found, with Mid-West Family Broadcasting, that we not only get return on investment, but we recognize the power of the radio microphone. It's been a great experience. The staff is always with us, they're always there to remind us of our deadlines. They've been very helpful in our messaging, and to tell us if we're going down a wrong road, to give us advice, and that's key to a great partnership."

Steve Van Wagoner
Celebration Cinema
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2015 Platinum Stake Award Winner - Cornerstone Chamber of Commerce