Creative Services

Like any advertising medium, there’s a “right” way to do radio and a “wrong” way.  The right way is to craft commercials that motivate listeners to take action. The wrong way is to let a clever idea hijack the process and sacrifice results for creativity.

Mid-West Family Broadcasting uses a time-tested, proven process to uncover opportunity within a business, and then write and produce our radio commercials.

Each idea we present will grab the listener’s attention, present the most compelling benefit(s), present an irresistible offer and then rally the consumer with an urgent call to action.

That may sound like a strict recipe for boring radio commercials. And truth be told, our commercials are more likely to deliver substance than flash.  But for all the bells and whistles and crazy sound effects you could cram into a radio commercial, the only sound that truly matters is the ringing of the cash register.


Give us a call.

Let’s talk about your needs and how we might be able to help you with your goals.

Bob Bucholtz
General Sales Manager
(269) 925-1111

Production Staff
Zack East
Paul Layendecker
Phil McDonald
Dave Wolf
Shawn “Jellybean” McDonough
Jonny Reinhardt

Also available for voiceovers…
Bob Bucholtz
John Jay
Brenda Layne
Sarah Matthews
Mandy McDonald
Pat Moody
Spencer Rivers
Denise Bohn
Steph Williams
Shelley Morgan
Mark Durocher
Dave Doetsch
Re DuVernay
Lindsay Kay


Out and About

The ROCK 107 WIRX Screamin' Yellow Hummer is always prowling the streets of Southwest Michigan. Today, the kids at the Benton Harbor Boys & Girls Club got to take a look inside!


"Our rep came in and talked to us, and was very knowledgeable about what stations and what programs would best suit our business. We went with it, and have been very pleased with the results. I think it's helped the business grow, and it's definitely the best return on the investment that we've spent on advertising. I would tell someone that's considering going into radio for their advertising to absolutely do it."

Terry and Maggie
Tan Unique Spa
Read more››
2015 Platinum Stake Award Winner - Cornerstone Chamber of Commerce