Category: News

Recapping a Successful 2016 Promotional Season

In 2016, Mid-West Family Broadcasting was everywhere! Our stations, ROCK 107 WIRX, News/Talk 94.9 WSJM, 98.3 The Coast, WSJM Sports, 97.5 Y-Country and 103.7 COSY-FM held a lot of successful events that YOU can be part of in 2017! Just

Posted in News, Promotions, Why Radio?

New Country 99.9 WHFB-FM to Become LIVE 99.9 October 11

From MoodyontheMarket.com: For years, the call letters WHFB were synonymous with local radio in Michigan’s Great Southwest. Originally owned and operated by the family that also owned and operated the Benton Harbor News Palladium and the St. Joseph Herald-Press, forerunners

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Millenial Myths and Realities

Millennial Myths and Realities from westwoodone

Posted in News, Why Radio?

AM/FM RADIO: THE CENTERPIECE OF AMERICAN AUDIO

Audio is hotter than ever. Podcasting is surging. On demand audio is on the rise. The Westwood One Insights team takes an in-depth look at the audio landscape and how Americans listen today. Here are the key findings from Edison

Posted in News, Why Radio?

Smooth Jazz at Sunset 2016 Welcomes Mindi Abair

14th Annual Smooth Jazz at Sunset Concert featuring Mindi Abair! Tickets on Sale – Friday April 1st! Mindi Abair, saxophonist, will headline the 14th annual Smooth Jazz at Sunset concert in conjunction with the Krasl Art Fair on the Bluff

Posted in News, Why Radio?

Brand-Aid

MAKE YOUR ADVERTISING 3X MORE EFFECTIVE! •Would you like to increase the effectiveness of your advertising? •Want to learn how national advertisers make their ads really stick? •What’s the best method of building Top-of-Mind-Awareness? •Could your advertising have better continuity

Posted in News, Why Radio?

Radio: The Strongest, Most Effective & Efficient Medium

Published originally from the Radio Advertising Bureau website, titled “Radio: The Strongest, Most Effective & Efficient Medium” Our radio story is compelling and the facts are strong. – Radio has higher reach than all other media options. – Consumers spend

Posted in News, Why Radio?

Why Radio is a Bigger Factor in the 2016 Campaign

From the Radio Advertising Bureau, December 21, 2015: Who is drawing the attention of political candidates as the medium to effectively deliver their campaign messages? Interestingly the answer is radio and not one of the trendy digital media. Quoting the

Posted in News, Why Radio?

If You Love Numbers: Radio’s Average Weekly Reach

From Radio Advertising Bureau website: http://www.rab.com/public/marketingGuide/DataSheet.cfm?id=1 Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options. Read: Radio

Posted in News, Why Radio?

The most-used medium by Millennials? Radio.

From Medialife Magazine, December 16, 2015: When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those

Posted in News, Why Radio?

Radio reaches the most Americans each week

According to the Radio Advertising Bureau’s December 15, 2016 “Radio Sales Today” article: Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV. Nielsen’s inaugural Comparable Metrics Report leveled

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Project Personal Care on COSY-FM a Big Success

From WSJM.com, December 14, 2015: SuperHits COSY Radio’s first ever Project Personal Care collection drive is being called a success. COSY’s Paul Layendecker says the effort was launched to help the Southwest Michigan Community Action Agency collect things many people

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The smartphone has taken hold

According to the Radio Advertising Bureau’s December 14, 2016 “Radio Sales Today” article” It’s probably about time we stopped referring to that device in our pockets as a “phone,” because it’s become so much more than that. According to the

Posted in News, Why Radio?

Record Year for Y-Country Food Drive

From MoodyOnTheMarket.com, November 11, 2015: She burst onto the scene less than a year ago as the new Mid-Day Air Personality on Y-Country Radio at 97.5 on your radio dial in Michigan’s Great Southwest. Last last month she finished solidly

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Mid-West Family Broadcasting to Acquire WSBT Radio Stations

Benton Harbor, MI  November 2, 2015:  Mid-West Family Broadcasting (WSJM, Inc.) is purchasing four radio stations serving Northwest Indiana and Southwest Michigan.   The stations will comprise the eighth radio market served by the family of companies known as Mid-West Family

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