Author: Mid-West Family Broadcasting

I’m Afraid of Digital

In 2007, we launched the Digital Media arm of Mid-West Family Broadcasting’s Southwest Michigan stations. And in every one of those years, I’ve encountered a client (or two, or 20) that was completely afraid of doing any digital advertising. Now,

From Jacobs Media: Does Radio Make You Happy?

From our partners Jacobs Media and Fred Jacobs’ June 1, 2018 Blog Post: There’s so much amazing content on television these days, whether it’s Netflix, Hulu, YouTube, or broadcast TV networks.  The most recent estimate is there are nearly 500

Old-school AM/FM radio the most popular media of all, says Nielsen. With 243 million listeners, radio reaches 93 percent of the U.S. population

Yes, radio is indeed growing, even in the era of digital entertainment and on-demand listening. Why? Find out!

Introducing the ALL ACCESS Sponsorship

Each of our radio stations has a huge digital and radio audience to reach. So we’re making it really easy for YOUR BUSINESS to be the EXCLUSIVE sponsor owning the best parts and placements of: Clickable Banner ads on our

Radio: The Strongest, Most Effective & Efficient Medium

Published originally from the Radio Advertising Bureau website, titled “Radio: The Strongest, Most Effective & Efficient Medium” Our radio story is compelling and the facts are strong. – Radio has higher reach than all other media options. – Consumers spend

If You Love Numbers: Radio’s Average Weekly Reach

From Radio Advertising Bureau website: Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options. Read: Radio

The most-used medium by Millennials? Radio.

From Medialife Magazine, December 16, 2015: When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those

Radio reaches the most Americans each week

According to the Radio Advertising Bureau’s December 15, 2016 “Radio Sales Today” article: Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV. Nielsen’s inaugural Comparable Metrics Report leveled

The smartphone has taken hold

According to the Radio Advertising Bureau’s December 14, 2016 “Radio Sales Today” article” It’s probably about time we stopped referring to that device in our pockets as a “phone,” because it’s become so much more than that. According to the

Mid-West Family Broadcasting to Acquire WSBT Radio Stations

Benton Harbor, MI  November 2, 2015:  Mid-West Family Broadcasting (WSJM, Inc.) is purchasing four radio stations serving Northwest Indiana and Southwest Michigan.   The stations will comprise the eighth radio market served by the family of companies known as Mid-West Family