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98.3 the Coast


 

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Target Demographics

Ages: 18-49

68% Female; 32% Male

 

Geography

Berrien County

Portions of Cass County

Van Buren County

Northern Indiana

 

Personalities & Shows

Best Mix in the Morning w/ Zack East
Phil McDonald - Middays
Robin Van Dyke - Afternoons
Dynamite Dave - Nights

Mandy McDonald- Weekends
Juli - Weekends
VH1 Radio Network
Rick Dees and the Weekly Top 40
Retro Pop Reunion
Free Reign with Zack East
AT 40 with Ryan Seacrest

 

Strengths

Community focused and in-office listening.

 

 
 

98.3 the Coast98.3 the Coast  (WCXT-FM/HD Hartford)

Hot Adult Contemporary

 

Programming Website: www.983thecoast.com

   
 

98.3 the Coast is an Active Adult Contemporary radio station playing TODAY'S BEST MIX!

98.3 the Coast plays a great mix! In a typical hour you’ll hear from established artists like Bon Jovi, Pop Icons like Madonna, 90’s acts like Alannis Morissette, Train, and The Goo Goo Dolls plus the latest from John Mayer, Rob Thomas, Kelly Clarkson, Daughtry, Katy Perry, Maroon 5 and Pink give the Coast a hip contemporary sound and feel.

 

98.3 the Coast delivers an active 18-49 year-old audience, with a core focus on 25-34 year-old women. The Coast listenership is approximately 55% female and 45% male.

 

Personalities and Promotions:  98.3 the Coast features: Zack East on the Best Mix in the Morning Show from 6am-10am, waking up Southwest Michigan listeners with local cool stuff to do, lots of phone and Facebook topics, and news anchor Jim Gifford keeping listeners updated and ready to start their workday.  98.3 The Coast is the area's in-office listening station online at www.983thecoast.com with the best mix of music and personalities featuring Phil McDonald and the Lunchtime Triple Play. Phil's got the latest on Southwest Michigan events and lots of music middays 10am-2pm. Robin Van Dyke hosts afternoon drive and mixes in lots of great contests and the Diva Drive @ 5 featuring all listener requests for female artists and groups. Dynamite Dave adds a great way to wind up or down every night 7pm-10pm with Today's Best Mix!  The Coast is a community-focused station making a REAL difference, completely Live and Local, 24 hours a day. How many radio stations can say that these days?

 

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