Mid-West Family Broadcasting

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98.3 the Coast


 

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Target Demographics

Ages: 18-49

68% Female; 32% Male

 

Geography

Berrien County

Portions of Cass County

Van Buren County

Northern Indiana

 

Personalities & Shows

Lynn Richards - Mornings
Sarah Matthews - Middays
Zack East - Afternoons
Dynamite Dave - Nights

Mandy McDonald- Weekends
Shelley Morgan - Weekends
Rick Dees and the Weekly Top 40
Retro Pop Reunion
Free Reign with Zack East
AT 40 with Ryan Seacrest

 

Strengths

Community focused!
Young listeners love it!
Interactive topics online and on-air.
Smooth Jazz at Sunset summer concert.
Community leaders listen to the Coast in their office or organization! 

 

 
 

98.3 the Coast98.3 the Coast  (WCXT-FM/HD Hartford)

Hot Adult Contemporary

 

Programming Website: www.983thecoast.com

   
 

98.3 the Coast is an Active Adult Contemporary radio station playing TODAY'S BEST MIX!

98.3 the Coast plays a great mix! In a typical hour you’ll hear from established artists like Bon Jovi, Pop Icons like Madonna, 90’s acts like Alannis Morissette, Train, and The Goo Goo Dolls plus the latest from John Mayer, Rob Thomas, Kelly Clarkson, Daughtry, Katy Perry, Maroon 5 and Pink give the Coast a hip contemporary sound and feel.

 

98.3 the Coast delivers an active 18-49 year-old audience, with a core focus on 25-34 year-old women. The Coast listenership is approximately 55% female and 45% male.

 

Personalities and Promotions:  98.3 the Coast features: Lynn Richards Mornings from 6am-9am, waking up Southwest Michigan listeners with local cool stuff to do, lots of phone and Facebook topics, and news anchor Jim Gifford keeping listeners updated and ready to start their workday.  98.3 The Coast is the area's in-office listening station online at www.983thecoast.com with the best mix of music and personalities. Lynn's got the latest on Southwest Michigan events and lots of music middays 9am-Noon. Zack East hosts afternoon drive from Noon-6pm and mixes in lots of great contests and the Diva Drive @ 5 featuring all listener requests for female artists and groups. Dynamite Dave adds a great way to wind up or down every night 6pm-10pm with Today's Best Mix!  The Coast is a community-focused station making a REAL difference, completely Live and Local, 24 hours a day. How many radio stations can say that these days?

 

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WIRX-FM / WSJM-AM / WSJM-FM / WCXT-FM / WCSY-FM / WYTZ-FM
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