98.3 the Coast is an Active Adult Contemporary radio station playing hits from the 80’s, 90’s and Today’s hottest new music.

98.3 the Coast plays a great mix, in a typical hour you’ll hear 80’s “Pop Rock” from established artists like John Mellencamp, Bon Jovi, Pop Icons like Prince and Madonna, 90’s acts like Alannis Morissette, Train, and The Goo Goo Dolls plus the latest from John Mayer, Rob Thomas, Kelly Clarkson, Daughtry,  Maroon 5 and Nikelback give the Coast a hip contemporary Pop Rock sound and feel. The wide variety of music includes the Smooth Jazz Top 20 Countdown on Sunday mornings, appealing to an upscale, affluent adult. 

98.3 the Coast delivers an active 18-49 year-old audience, with a core focus on 25-34 year-old women. The Coast listenership is approximately 55% female and 45% male.

Personalities and Promotions:  98.3 the Coast features: Zack East on the Best Mix in the Morning Show from 6am-10am, waking up Southwest Michigan listeners with local cool stuff to do, lots of phone topics, and MAB Station of the Year award winning news anchor Jim Gifford keeping listeners updated and ready to start their workday.  98.3 The Coast is the area's in-office listening station now online at www.983thecoast.com with the best mix of music and personality featuring Phil McDonald and the Class Reunion Triple Play. Phil's got the latest on Southwest Michigan events and lots of music middays 10am-2pm. Robin Van Dyke hosts the afternoon drive show and mixes in lots of great contests and the Diva Drive @ 5 featuring all listener requests for female artists and groups. Shawn McDonough adds a great way to wind up or down every night 6pm-midnight with the Best Mix of the 80’s, 90’s & Today!  The Coast is a community-focused station making a REAL difference, completely Live and Local, 24 hours a day. How many radio stations can say that these days?