98.3 The Coast

98.3-the-Coast-flat-12-2012_2

98.3 the Coast  (WCXT-FM/HD Hartford)
Hot Adult Contemporary
Programming Website: www.983thecoast.com

98.3 the Coast is an Active Adult Contemporary radio station playing TODAY'S BEST MIX!

98.3 the Coast plays a great mix! In a typical hour you’ll hear from established artists like Bon Jovi, Pop Icons like Madonna, 90’s acts like Alannis Morissette, Train, and The Goo Goo Dolls plus the latest from Adele, Ellie Goulding, One Direction, Kelly Clarkson, Katy Perry, Maroon 5 and Pink give the Coast a hip contemporary sound and feel.

98.3 the Coast delivers an active 18-49 year-old audience, with a core focus on 25-34 year-old women. The Coast listenership is approximately 55% female and 45% male.

Personalities and Promotions:  98.3 the Coast features: Live and Local Mornings from 6am-9am with Jonny & Meagan, waking up Southwest Michigan listeners with local cool stuff to do, lots of phone and Facebook topics, and news & weather, keeping listeners updated and ready to start their workday.  98.3 The Coast is the area's in-office listening station online at www.983thecoast.com with the best mix of music and personalities. Sarah Matthews has the latest on Southwest Michigan events and lots of music middays 10am-1pm. Southwest Michigan radio veteran Zack East hosts afternoon drive from 1pm-5pm and mixes in lots of great contests and trending content. Steph adds a great way to wind up or down every night 5pm-10pm with Today's Best Mix!

The Coast is a community-focused station making a REAL difference, completely Live and Local, 24 hours a day. How many radio stations can say that these days?

WCXT_FM

Download Media Kit

Target Demographics
Ages: 18-49
68% Female; 32% Male 

Geography
Berrien County
Portions of Cass County
Van Buren County

Personalities & Shows
Jonny Reinhardt - Mornings
Meagan Francis - Mornings
Sarah Matthews - Middays
Zack East - Afternoons
Steph Williams - Nights
Mandy McDonald
Rick Dees' Weekly Top 40
Retro Pop Reunion
Free Reign with Zack East
AT 40 with Ryan Seacrest

Strengths
Community focused!
Young listeners love it!
Interactive topics online and on-air.
Smooth Jazz at Sunset summer concert.
Community leaders listen to the Coast in their office or organization!

Top